Shopping is always needed from every day to some special occasion for everyone & it is very important for a store to boost-up the sales. Do you want to increase your sales? Then you need to know your audience first, to boost sales and customer satisfaction. Below are the 10 tips to boost up sales in a retail store:-
1. Offer Surprise Rewards
Surprise rewards are great way to make your customers happier and more motivated towards shopping. Therefore, make your customers happy & send them, surprise coupons or deals.
2. Keep Popular Items Near the Billing Counter or By the Entrance
The idea of keeping the popular & inexpensive items near the billing counter or by the entrance results in more sales. Small impulse buys drive customers to make more sell.
3. Use the Right Background Music
Background music is something which gives a positive vibe & customers enjoy lot more while shopping. Hearing good music is the sense that affects our spending habits.
4. Give Free Samples/Offers/Cashback
Free item is love for everyone. Customers always feel special when they receive something for free. Try to give them a small freebie either it can be a cookie or a sticker. There are more chances that shoppers will shop from you. Nowadays, its a trend & a marketing strategy of giving a small amount Cashback to the customers.
5. Let Them Touch & Feel the Merchandise
According to a study, Consumers are always keen to pay for those items which they can see or feel by touching them. The shopping experience is so important for people who spend time by looking and holding products while making a purchase & much more they are willing to pay for them.
Recently, I came across to Super99.in & I must say that its a store where shoppers can actually feel the product with great ambiance. They have their online store as well. Although I ordered 2 items from them & got delivered on time.
Products I bought: A Handbag & A Gold Facial Kit
6. Personalize Items attract People
Pay more attention to what people like because when stuff is relevant to customers, they pay more attention to it. I think personalized items are something which customers always love to experiment.
7. Don’t Offer Too Many Alternatives
Don’t confuse shoppers by offering them too many options. The key to boost-up the sales is to limit your items & keep it simple for customers. Studies say if you will offer too many alternatives, you may end up with less sell.
Let us know in the comment section below – which of these tips you will use for your marketing purpose?
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